Building a Purpose Driven Brand
Katie Grant works as the Head of Marketing at the Health Technology company, Found—Space where she has been setting the tone for the Health industry by evoking elevated conversations around well-being with consumers suitable for the 21st century. Katie has previously worked on several global marketing accounts, such as Maybelline New York, and Nespresso. Katie has since worked extensively, developing her skills in online marketing automation.
In this episode, we unpack the process involved in creating what we call a purpose-led 21st-century brand. We discussed the intricacies and challenges associated with communicating with the global health market, the pillars that sit within a brand, creating a brand voice building, team culture, and much more.